Have you ever thought about how you manage your digital assets ? As we launch our marketing actions, we accumulate more and more pieces of content with different formats, versions, licenses, rights expiration dates, access levels... If we do not have a good asset management system , this can become a real chaos and end up harming us. We tell you how to solve it using digital asset management (DAM) .
Are you thinking of developing an Inbound Marketing strategy for your company and have doubts? Click here and close with us a free consultation . Digital Asset Management DAM what it is and how to manage digital assets What is digital asset management (DAM)? All companies produce digital files in different formats: spreadsheets, documents, presentations, videos, audios, images... All this content has great value for the company, hence individual email list it is considered an asset. Typically, there are multiple people involved in the creation and distribution of these assets, perhaps even in different geographic locations. It is also possible that the files are stored in different places, such as an internal server, a cloud solution, email or the devices of each worker.
In this situation arises the digital asset management or DAM, a software that is responsible for centralizing, standardizing and distributing digital files so that all those involved in the processes of creation and distribution of the same have a central repository of updated files. The main functions of digital asset management programs are: Centralize digital assets in a single place, so that the consistency and integrity of the files are maintained and all changes to them can be consulted in a unified history. Standardize different aspects of digital assets, such as dimensions, formats, names, and categories, so that they are easy to access and manipulate.