In any organization, processes are important and beneficial. They streamline workflows, help people make fewer mistakes, and provide comfort — having a good set of processes can make the job feel like it's already started. In this way, the processes are generally comfortable, in the sense that they are institutional habits. We are already stretched in our work, so process-aligned work is like a habit. The process is already de-risked and carefully thought out, and ideally has a proven track record of success. It takes a lot off your plate so you can focus on what's important. It's irresistible to have less on your plate, isn't it? Solve the problem you buy email list have Whenever you design a new process, the most important and difficult part will be to clearly define the problem you are trying to solve. It is crucial not to skip this step.
If you don't clearly identify the problem, you have to wonder why you even start. Proceeding without clearly defined problems can be a sign of a worrying tendency for bureaucracy – and it can often be the first step towards alienating your best buy email list people. Process-aligned work is like a habit. Instead, processes should be agile. They are innovative. They allow you to move quickly. They take cognitive overload off your plate so you can focus on the things that matter most. But only if you resolve the appropriate issues with them. I'm sure you can easily discover at least a few issues that you would like to get rid of.
This can be a huge thing because "we make buy email list mistakes with the people we hire", which means we need a better recruitment process. In software consulting, the issues are predictability and accountability to your customers. At Intercom, it's about making the best product. Define success criteria When you have a good understanding of the problem, define the success criteria for your process. Don't start with the process, start with what success looks like. Building on success, get rid of your design biases (what you know, what you're comfortable with, etc.) and instead focus on the best possible outcome.