Faced with the question of "who gets the first mass production order for high-precision maps", the three BAT companies will not text message service give in, do they see the false name of "the first in the industry"? There is a saying in the field of autonomous driving: pay attention to the progress of autonomous driving, and look at the dynamics of high-precision maps, because they are the driving force behind the acceleration of the landing of autonomous vehicles. According to the timetable given by mainstream car manufacturers, this year and next year will be the first year of L3-level autonomous driving.

In line with this schedule, high-precision map manufacturers have significantly accelerated the pace of "getting on the bus", BAT's text message service actions are more swift, and the three parties are vying for the first shot of high-precision map mass production. BAT's "arms race" on high-precision maps Like the pattern in the field of autonomous driving, the high-precision map track is also filled with players of all sizes, but the traditional top three BAT still occupy the majority of the market share in the Chinese market. The first giant to set foot in high-precision maps was Baidu.

In 2013, Baidu started the road of self-development of high-precision maps. At that time, Baidu did two major things: First, announcing text message service that the mobile version of Baidu Maps will be free forever, which has changed the business model and competition pattern of the navigation map market by itself, and a number of traditional map dealers have been eliminated early; Another thing is the acquisition of the veteran map merchant . This acquisition greatly enriched Baidu's research and development capabilities on high-precision maps, and took the lead in starting data collection for high-precision maps.